00Press · Partners · Press kit

Brand Assets.

Official ETAC logos, product photography, social templates and brand colors. Use them for partnerships, retail, editorial and press — please follow the usage notes below.

01Brand colors

The palette.

Dark Violet
HEX
#16056B
RGB
22, 5, 107
Violet
HEX
#301C95
RGB
48, 28, 149
Purple
HEX
#5422B9
RGB
84, 34, 185
Burst
HEX
#FD951A
RGB
253, 149, 26
02Logos

Wordmark + variants.

Primary Logo — White
Primary Logo — White

For dark backgrounds

Primary Logo — Black
Primary Logo — Black

For light backgrounds

Primary Logo — Purple
Primary Logo — Purple

Brand-color variant

03Social templates

Stories, banners + avatars.

Instagram Story Template 1
Instagram Story Template 1

Blank Instagram story

Format
PNG
Size
1080×1920px
Instagram Story Template 2
Instagram Story Template 2

Alt story design

Format
PNG
Size
1080×1920px
Instagram Story Template 3
Instagram Story Template 3

Third story variation

Format
PNG
Size
1080×1920px
Social Media Banner
Social Media Banner

General banner

Format
PNG
Size
1200×630px
Profile Image
Profile Image

Square profile

Format
PNG
Size
400×400px
04Product imagery

Bottles + sets.

4 oz Black
4 oz Black

High-resolution transparent PNG

4 oz Blue
4 oz Blue

High-resolution transparent PNG

4 oz Boss Lady Grape
4 oz Boss Lady Grape

High-resolution transparent PNG

4 oz Culebra Gold
4 oz Culebra Gold

High-resolution transparent PNG

4 oz Flo Blue
4 oz Flo Blue

High-resolution transparent PNG

4 oz Flo Green
4 oz Flo Green

High-resolution transparent PNG

4 oz Magenta
4 oz Magenta

High-resolution transparent PNG

4 oz Hot Pink
4 oz Hot Pink

High-resolution transparent PNG

4 oz Raspberry
4 oz Raspberry

High-resolution transparent PNG

4 oz Red
4 oz Red

High-resolution transparent PNG

4 oz Ultramarine Blue
4 oz Ultramarine Blue

High-resolution transparent PNG

4 oz Vieques Blue
4 oz Vieques Blue

High-resolution transparent PNG

4 oz Titanium White
4 oz Titanium White

High-resolution transparent PNG

4 oz Sun Yellow
4 oz Sun Yellow

High-resolution transparent PNG

Set — 2 oz lineup
Set — 2 oz lineup

High-resolution transparent PNG

Set — Extend Air
Set — Extend Air

High-resolution transparent PNG

Set — Boss Lady Grape
Set — Boss Lady Grape

High-resolution transparent PNG

Set — Binder
Set — Binder

High-resolution transparent PNG

05Usage

Guidelines.

Logo

  • Maintain minimum clear-space around the logo equal to the height of the "e".
  • Do not alter colors, proportions, or add effects.
  • Use the logo variant that contrasts with the background.

Color

  • Use the exact HEX / RGB values provided. No shifting hues.
  • Keep brand-color consistency across print and screen.
  • Ensure WCAG-AA contrast for any text overlay.

Photography

  • Bottle PNGs ship transparent — composite over your own bg.
  • Do not crop the cap or label out of the product silhouette.
  • Credit "ETAC" when used in editorial / press.